The ROI of Home Staging: How Much Can You Really Expect to Earn from Staging in the GTA?
If you’re selling a home in the Greater Toronto Area, you’ve probably heard about the benefits of home staging. But does it really pay off? At Balsam Interiors, we’ve seen time and again how professional staging helps properties sell faster and for more money—but don’t just take our word for it. Let’s break down the real return on investment (ROI) of home staging in the GTA.
Staged model suite in North York, Ontario
Why Home Staging Works
Staging isn’t just about making a home look pretty. It’s about:
Creating emotional connections with buyers
Highlighting a home’s best features
Making spaces look more functional, open, and move-in ready
Helping buyers picture themselves living there (and loving it!)
In a competitive market like the GTA, where buyers have high expectations, professionally staged homes tend to stand out—especially in listing photos, which are often the first (and only) impression.
Before & After Staging in Oshawa, Ontario
What the Numbers Say
Here are some compelling stats from the Canadian and GTA real estate markets:
According to a 2023 survey by the Real Estate Staging Association (RESA), staged homes sell 3 to 30 times faster than non-staged homes.
RESA also reports that staged homes can increase the sale price by 5% to 15%—a huge jump in the GTA, where the average home price is well over $1M.
The National Association of Realtors (NAR) found that 81% of buyers said staging made it easier to visualize a property as their future home.
Local GTA realtors often note that professionally staged homes receive more offers and more competitive bids, particularly in sought-after neighbourhoods.
Let’s do the math:
If staging helps you sell a $1,200,000 home for just 5% more, that’s $60,000 in added value. Even after the cost of staging, your ROI is substantial.
Is Staging Always Worth It?
In our experience—yes, almost always. Staging is especially valuable when:
The property is vacant or dated
There are awkward layouts or small spaces to make sense of
You want to attract higher offers and more buyer interest
You’re competing with new builds or renovated homes
Even occupied homes benefit from a professional eye. At Balsam Interiors, we work with what you already have, then bring in just the right pieces to elevate your space and help your home shine.
Staged bedroom in North York, Ontario
Bottom Line: Staging Pays Off in the GTA
When you're selling in a high-stakes, high-price market like the GTA, every detail matters. Home staging is more than a “nice to have”—it’s a strategic investment that can lead to faster sales, stronger offers, and a bigger bottom line.
Want to know what staging could do for your listing? Get in touch with us for a consultation—we’d love to show you how to make the most of your home’s potential.